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Tuesday, August 25, 2020
Ethical Issues Downloading Movies And TV is Not A Crime
Question: Examine about the Ethical Issues for Downloading Movies And TV isn't a Crime. Answer: Presentation The given examination depicts how people have an alternate perspective towards downloading a music or video from the web unlawfully (Robertson et al., 2012).Moreover when theft is done it implies that duplicates of certain documents are made wrongfully without the consent of the copyright proprietor. The exposition introduced examines about downloading film and television dependent on the various hypotheses of morals when inferred to the investigation. Diagram of ICT-Related Ethical Issue For this situation study two standards are utilized to comprehend the moral issues on downloading films and TV. Be that as it may, before it is clarified the hypotheses ought to be seen plainly. It is a moral issue for the downloader and lawful advances can be taken and copyright encroachment notice can be given to the downloader. In any case, there are no laws that condemn Australians downloading and watching content for their own individual use (www.smh.com.au, 2016). Use of moral hypothesis to the examination Consequentialism: This hypothesis decides the result of the activity taken by a person. The result of an activity is dictated by applying this hypothesis, when an individual take part in accomplishing some work they should consider the result from that work as indicated by their ecological encompassing. This implies an individual ought not carry out a responsibility that negatively affects the earth. As an individual he should believe that he is doing well or wrong occupation and its consiquences (Carlson, 2013). In view of the subject downloading film or television from web an individual ought to consider his moral qualities and judge himself that what might be the impact on the off chance that he downloads a substance that is copyright ensured (Vossen, 2014). The individual ought not generally consider his benefit instead of put some fixation on the impact that would be caused for their work done. Non-Consequentialism: In this hypothesis the individual occupied with carrying out some responsibility doesnt consider the outcome of the work they do. The outcome is decided subsequent to completing the errand and on that premise the following move is made. Morals has as minimal impact in Non Consequentialism the significant focal point of the individual is on finishing his undertaking (Nye et al., 2015). Illicit Downloading is Stealing The notoriety of web has expanded the deals of motion pictures, music in CD and DVDs. The deals have expanded alongside the expansion of unlawful download of the media. Different various projects like piece downpour, utorrent and other direct downloading programs permits the downloading of this media. A few imagines that the downloading of melodies and motion pictures from the web is like the taking of music CDs from the shop. At the point when a paid media is downloaded illicitly through a deluge or any direct download programming it implies that the media is appropriated liberated from cost through the download customer while different clients pays cash to purchase that equivalent media. Downloading the media that is copyright secured is a criminal behavior (Wang McClung, 2012). The specialists makes CDs for the joy of the individuals and it costs them a great deal and consequently they anticipate that everybody should pay cash to purchase their CDs. In this regard downloading a me dia unlawfully is likeness taking CD from the nearby store (Cockrill Goode, 2012). There are numerous laws against the copyright and overstepping this law can cause an enormous fine on the downloader. On the off chance that anybody is found downloading paid media with copyright security the copyright proprietor can record a body of evidence against him and it can cause fine or prison. Downloading the media isn't right, and everybody ought to have a virtue and comparative discipline is given for taking media from the store. No discipline or fine ought to be given for downloading music or motion pictures that are free in the web. Youtube is totally free for the client to watch music recordings and in the event that online recordings can be seen on youtube for nothing, at that point anybody can have it on their PC moreover. Anybody can scan the web to tune in for a free tune however can't download it; it is irrational that the download of the free substance causes legitimate infringement. It is like record a TV appear from the link box. A few people may imagine that they pay for the link association however web is likewise not free, it is preferably increasingly costly over a link association, individuals can place the recorded show in the web and it ought not be unlawful for downloading it. A few people privateer it for cash and selling the video content for cash is unquestionably a theft and they ought to be fined for that (Aaltonen Salmi, 2013). A few people have the perspective that, when they get the media with the expectation of complimentary then for what reason would they pay cash to get it, the ethical feeling of the general population ought to grow up and there ought to be more mindfulness in regards to theft of the web content. Downloading a media that doesnt negatively affect the economy ought not be considered as a criminal behavior. Proposals There are numerous compelling answers for fathom downloading of motion pictures illicitly, for example, This issue can be understood by executing a few guidelines on the source site from where the media is accessible. The proprietor of certain media can apply new enactment arrangements for the medium through which the media is made accessible to the client. The cost for which the substance ought to be accessible to the client ought to be to such an extent that the client would pay cheerfully. More attention to dishearten the Australians for utilizing privateer locales and increment their moral worth ought to be finished. The first substance ought to be made accessible to the web on their discharge this lessens the theft to an extraordinary level. The school and open wifi supplier ought to be dependable to follow the web utilization and for the encroachment notice. End: In this investigation the subject Downloading motion pictures and TV isn't a wrongdoing is concentrated in subtleties and we reason that the media that is allowed to watch on the web ought to be allowed to download and the clients ought not get copyright encroachment notice for that. The use of web to download paid substance from downpour motors or other downloader ought to be considered as a criminal behavior and fine can be forced for that. As this causes a tremendous misfortune in the economy, the specialists makes music CDs or DVDs that costs them and it ought not be made accessible to the individuals at liberated from cost. References Aaltonen, M., Salmi, V. (2013). Flexible delinquents or particular privateers? An examination of corresponds of illicit downloading and customary adolescent crime.Journal of Scandinavian Studies in Criminology and Crime Prevention,14(2), 188-195. Carlson, E. (2013).Consequentialism reconsidered(Vol. 20). Springer Science Business Media. Cockrill, A., Goode, M. M. (2012). DVD pilfering expectations: Angels, fiends, chancers and receivers.Journal of Consumer Behaviour,11(1), 1-10. Life, D., News, D., wrongdoing, D. (2014).Downloading motion pictures and TV isn't a crime.The Sydney Morning Herald. Recovered 27 May 2016, from https://www.smh.com.au/advanced life/computerized life-news/downloading-films and-television isn't a-wrongdoing 20141208-11uyie.html Nye, H., Plunkett, D., Ku, J. (2015). Non-Consequentialism Demystified. Robertson, K., McNeill, L., Green, J., Roberts, C. (2012). Illicit downloading, moral concern, and unlawful behavior.Journal of Business Ethics,108(2), 215-227. Vossen, C. (2014). Digital Attacks Under the United Nations Charter. Basic Reflections on Consequentialist Reasoning.Critical Reflections on Consequentialist Reasoning.(August 11, 2014). Wang, X., McClung, S. R. (2012). The impropriety of illicit downloading: The job of foreseen blame and general emotions.Computers in Human Behavior,28(1), 153-159.
Saturday, August 22, 2020
History of Streptococcus Pyogenes :: Biomedical
History of Streptococcus Pyogenes Theoretical: With the most punctual accounts originating from the Fifth Century B.C., streptococcus pyogenes, and all the more as often as possible, its side effects have been predominant among specialists and students of history for a long time. The first referencing of streptococcus pyogenes is to be credited to Hippocrates, in which he portrays the overall manifestations of the substance eating microbes in its beginning times. At that point portrayed by Billroth in 1874, patients conveying erysipelas were resolved to have this specific bacterial contamination. In 1883, the chain-framing microbes were disengaged by Fehleisen; and in the next year, Rosenbach applied the S. pyogenes name. Further advances in hemolytic and non-hemolytic investigations were made by Lancefield in the 1930ââ¬â¢s, in which the alpha, beta, and gamma subgroups of the hemolytic structures â⬠point by point and characterized by Schottmueller and Brown - were partitioned into serotypes. Despite the fact that he lived four centuries before the introduction of Christ, a man named Hippocrates recorded the indications of ailments we despite everything see right up 'til today. Known as the ââ¬Å"Father of Medicineâ⬠(Hippocrates), Hippocrates was an antiquated doctor who contemplated and recorded his observances of the bodyââ¬â¢s diseases and physiology. He put forward the establishment for future doctors, and in doing as such, is authorize for our insight into irresistible sicknesses in prior hundreds of years. During this time in any case, many accepted the earth and its occupants were made out of four general components: air, water, fire, and soil. They additionally accepted that any one individual who became sick was being rebuffed by the divine beings. As a foresighted scholar however, Hippocrates empowered that people turned out to be sick because of regular causes. In that knowledge, he recorded every one of his observances of his patients and their ailme nts, taking cautious note of the substantial indications and their movement. Depicted in his works, Hippocrates referenced red fever-like manifestations, 2 those that associate to the substance eating microscopic organisms currently known as streptococcus pyogenes. Due to Hippocratesââ¬â¢ goes about as a pioneer in the clinical field, these narratives are the main accounts we have of the presence of the microorganisms. Hundreds of years after the fact, another man started to diagram all the more altogether the highlights and manifestations of a few sufferings. Theodor Billroth, a Viennese specialist depicted streptococci, staphylococci, diplococci, and even bars found in discharge as interims respected in an unmistakable animal groups: Coccobacteria septica (Breed). He examined the jobs of the microorganisms and laced their cause. Billroth saw explicit microorganisms in those with erysipelas; he named the microbes streptococcus from the two Greek words strepto meaning a chain shaped of connections, and coccus significance berry.
Thursday, July 30, 2020
Unalienable Rights of Humankind Essay
Unalienable Rights of Humankind Essay What are unalienable rights? How to define unalienable rights? Unalienable rights are those which God gave to man at the Creation, once and for all. By definition, since God granted such rights, governments could not take them away. In the United States of America, this fundamental truth is recognized and enshrined in our nations birth certificate, the Declaration of Independence: [All] men are created equal[and] are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. Unalienable rights belong to each person by virtue of the fact that man is made in Godâs image, and is therefore endowed with certain attributes, powers, freedoms, and legal protections as part of his essence. These rights are thus inseparable from each person individually and from the human race in general. They are a gift from the Creator and it is impossible for government to alter or nullify mankindâs divine inheritance. An exhaustive list of the unalienable rights possessed by man would probably fill several volumes. However, at a minimum they include the right to life, liberty, and the pursuit of happiness. In general, the courts have not decided which rights are unalienable and which are not. Legitimate Exceptions of unalienable rights Despite the sacred nature of unalienable rights, there are circumstances when certain unalienable rights (one or more of them) can be legitimately abridged or violated. Under the Constitution of the United States and American legal tradition, there are few situations when the unalienable rights of a person, or the nation at large, may be legitimately infringed or suspended: Due process Certain rights may be temporarily or permanently suspended through a court trial, or due process. If someone has committed a theft, for example, he may be found guilty by a jury of his peers, incarcerated, and thus lose a great deal of his personal freedom for a certain period of time. Injunctions A court may also issue an injunction to temporarily suspend a personâs right to conduct certain activities. However, an injunction seeks only to block activities which may be harmful to others, or which may be found illegal at a subsequent trial. Nature, scope and limits The concept of unalienable rights draws controversy over how they are identified and enforced. While unalienable rights should in theory be protected from the opinions of the majority, as a practical matter, if there is a consensus in society, legislation and litigation will result in the scope and limits of a right being set in a manner that does not reflect the opinions of a minority. Because consensus evolves over time, the latitude that people have to enjoy what they believe are unalienable rights can shift as well. There is a centuries-old debate, still unresolved question: are our rights âinalienableâ or âunalienableâ? Lets define the differences between those two. Unalienable versus Inalienable rights English has changed since the founders of the United States used unalienable in the signed final draft of their 1776 Declaration of Independence (some earlier drafts and later copies have inalienable). It is stated that Unalienable: incapable of being alienated, that is, sold and transferred. (Blacks Law Dictionary, Sixth Edition, page 1523.) You can not surrender, sell or transfer unalienable rights, they are a gift from the creator to the individual and can not under any circumstances be surrendered or taken. All individuals have unalienable rights. It is stated that Inalienable rights are the rights which are not capable of being surrendered or transferred without the consent of the one possessing such rights. (Morrison v. State, Mo. App., 252 S.W.2d 97, 101.) You can surrender, sell or transfer inalienable rights if you consent either actually or constructively. Inalienable rights are not inherent in man and can be alienated by government. Persons have inalienable rights. Most state constitutions recognize only inalienable rights. However the other sources say that the words mean the same thing. Inalienable has gained a stronger foothold in modern times. Inalienable right is now the preferred form. Unalienable mainly appears in quotes of or references to the Declaration. Inalienable prevails everywhere else. Another similarities can be found while considering 2 following terms. Human rights versus Unalienable rights Human rights is often used interchangeably with the term unalienable rights. The difference between these two concepts, however, is that unalienable rights are those authored by God. They are thus both irrevocable and nearly unlimited in scope. Manâs role is simply to discover and protect them. The common idea stems from the belief that the rights are inherent in all mankind. People from across the spectrum of political thought can protect these rights whether they believe in God or moral philosophy. In the 20th century, secular concepts of human rights proliferated: the Universal Declaration of Human Rights; the American Convention on Human Rights; the African Charter on Human and Peoples Rights; the European Convention of Human Rights, the Geneva Conventions and their additional protocols and many more. With so many documents and conventions called for governing unalienable rights we can definitely say that they are fundamental parts of humanity, the basis for moral interactions between people and are irrevocable. To sum up, the unalienable rights are given to live a life of purpose and meaning, and to pass on those purposes and those meanings to subsequent generations. Understanding your Unalienable Rights will give you a reason to live, a gratefulness to your Creator, and true self-esteem to pursuit the Happiness!
Friday, May 22, 2020
What Would Two Political Philosophers Essay - 1656 Words
In the weeks following the 2016 United States Presidential election, much of the joy and outrage surrounding President elect Donald Trump has subsided. People of varying ages, races and socioeconomic classes have expressed in some form or another some sort of emotion regarding the status of the United States and where it will be in 2020. What would two political philosophers from history say? The best way to find out how Niccolà ³ Machiavelli and Jean Jean-Jacques Rousseau would feel about the president elect would be to compare Donald Trump to their respective ideals, the prince and the general will. Machiavelli would certainly have mixed feelings regarding Donald Trump. His prince is supposed to do whatever it takes to gain power and maintain it. Though Trump has gained and will retain power, barring any impeachable offenses, for the next four years, he has not done it in a way Machiavelli would approve of. Machiavelli emphasizes the importance of the prince to not be hated in cha pter nineteen when he says ââ¬Å"the prince should think about avoiding those things which make him hated and despised; and when he has avoided this, he will have carried out his duties and will find no danger whatsoever in all other vicesâ⬠(136). Though the vices he mentions are in reference to the other facets of being a successful leader, Donald Trump has literally found himself in physical danger as a result of his inability to refrain from being hated. At a rally in Nevada in November, forShow MoreRelatedComing Back to Platos Cave1125 Words à |à 5 Pageshow the philosopher, as the only person who exits the cave in the allegory, is required to re enter the cave after having exited and come into direct contact with true reality. 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Karl Marx and Buddha were very influential people in the world of Philosophy and are some of the pioneers of challenging the routine and normal perception of things and ideas. They had their own ideas that helped shaped the practices and things that people do today. They both can be very different in how they would answer basic questions regardingRead MorePolitical Philosophy And The Role It Plays Today1598 Words à |à 7 PagesWESTERN POLITICAL THOUGHT What is Political Philosophy? And the Role it Plays Today Savannah Dye 9/17/2015 ââ¬Æ' ââ¬Å"Political philosophyâ⬠and ââ¬Å"political theoryâ⬠are versatile, yet relative terms. Ironically, the most unifying aspect of both definitions is their fluidity. One of the only things that theorists concur on is the purpose of a political theory, which is to incite change to a certain degree. 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Saturday, May 9, 2020
The Morehead Cain Scholarship Essay Samples Cover Up
The Morehead Cain Scholarship Essay Samples Cover Up It's possible for you to summarize the entire essay. It is a chance to reflect your personality. The interview will take under 10 minutes, and you'll have the chance to do practice beforehand. This may not be your very first interview, but there's a great chance it is going to be your very first scholarship interview. You don't need to have your whole life mapped out for the following five decades, but the scholarship committee would like to realize that you've got some type of game program. Prove your worth there are lots of applicants that are hoping to have a scholarship. Remember that financial status isn't enough for you to be chosen as a scholar. I believe my study habits are extremely erratic (laughs). To show you exactly what I mean, here are a couple common essay prompts in addition to the boring responses judges will typically see AND an illustration of a very good answer. Applicants that are unavailable for on-campus interviews should contact ODS ahead of the endorsement application deadline to explore other interview choices. Make certain it is error-free one of the most typical explanations for why an application is rejected is as it is poorly written. Finding out how to compose a disclaimer is something which many folks need to learn. It is basically just a declaration, so you may just want to declare some or all of the following. Definitions of Morehead Cain Scholarship Essay Samples There are lots of organizations offering college scholarships companies that the men and women you know work at. You're now ahead of a great majority of your peers as soon as it comes to paying for your education. however, it shouldn't end there. To accomplish this greater enrollment goal, the 2 programs must grow together. ANYONE can get scholarships provided that they have the proper systems. This scholarship is intended to be put to use as a recruitment tool to draw elite candidates to our Master's programs. The award may be used to cover tuition expenses and living expenses. Make an application for all university scholarships utilizing the NinerScholars Portal. Introducing Morehead Cain Scholarship Essay Samples You are going to receive unique texts, which will be finished in time. At our essay assistance, essays are always delivered in a brief moment. How can you approach homework you don't like. You can trust the very best essay help online. You may verify this information on the web. You don't have to fret about your personal details that could be viewed, as we handle the matter on a safe network. Especially if we're likely to sell something or offer a service using a webpage or blog. Our website is just one of the most appropriate for essay help. The quantity of the scholarship will be $4,500 each year. The winner will likewise be notified via email. Once he has been determined, the winner will be announced on the Danny and Drew website. The Morehead-Cain Foundation, house of the very first merit scholarship program in the usa, founded at the very first public university in the nation, is pleased to announce the most significant class in its history. NC Retail Merchant's Association Scholarship Students or students that have a parent that are employed by a retail company that's a member of the association are entitled to apply. Carolina's Food Industry Council Scholarship Students or students who have parents that are employed by means of a food service company that's a member of the council are entitled to apply. Do not neglect to add your achievements and career objectives. The range of years of scholarship support is dependent on the degree sought and the range of credits transferred. Many of them are ethnicity-based, which means that you will have to be a certain race or background in order to be eligible for the scholarship. Incorporate how this scholarship will provide you with a leg up on accomplishing your aims. Include the level, institution, and plan of study. Your list is only going to supply you with a headache if you don't locate a remedy to end your problems. It said your status was updated.
Wednesday, May 6, 2020
Ocean Manufacturing Free Essays
Barnes and Fischer, LLP| To:| Jane Hunter| From:| Susan Anderson, Elizabeth Lane, Chantal Murphy, Elizabeth Robinson| CC:| Dr. Cashell| Date:| 3/5/2013| Re:| Decision on Accepting Ocean Manufacturing as a client| | Recommendation: We recommend that we do not accept Ocean Manufacturing as a client. Justification:There were several issues we considered when making our recommendation:0Independence Violation0No experience in the industry0Canââ¬â¢t do consulting because SOX violation0Red flag with regard to contact to previous auditor0Significant Mgt. We will write a custom essay sample on Ocean Manufacturing or any similar topic only for you Order Now Turnover0Unethical behavior (illegal gambling)03 years ago received qualified opinion0Aggressively accounting to meet creditorââ¬â¢s requirements0New accounting system0Audit trails not kept in tactFirst, we considered possible GAAS and GAAP violations. When reviewing Ocean Manufacturingââ¬â¢s background information, we found that a partner in the Salt Lake City office owns shares in a venture fund which holds a private equity investment in Ocean common stock. This is an independence violation which goes against the second general standard of GAAS. Another GAAS violation could be considered because we have a background in the healthcare service industry and Ocean Manufacturing is in the appliance industry. Since we do not have training in this field, we would be violating the first general standard of GAAS. There is also a SOX violation because Ocean Manufacturing would like us to do consulting and help prepare for the IPO. They also would like us to work with their IT program. This goes against the rules of GAAP. Since they are getting ready to offer an IPO we would be faced with higher litigation risk. Ocean Manufacturing also has various management issues that have raised red flags. The company has experienced high management turnover, which could be an indication of how the company is run on a daily basis. When the vice-president of Ocean was approached to discuss the previous auditor, he was hesitant to talk about the previous audit firm. If a potential client is even hesitant to allow engagement with prior auditor, this is not usually a good sign. Also, when the client background check was conducted, it was discovered that the vice-president of finance was involved with illegal gambling in the past, which could be an indication of his lack of ethics. This behavior could carry over to unethical behavior in the company since the leaders set the tone of the company which in turn reflects a higher litigation risk. There were also issues with the companyââ¬â¢s financial statements. Three years ago Ocean Manufacturing received a qualified report from their auditor. Oceanââ¬â¢s previous auditor told us their problems with Ocean primarily related to management reflecting their revenue and accruals aggressively in order meet creditorsââ¬â¢ requirements and the complexity of Oceanââ¬â¢s new IT system. When reviewing their control systems, we noticed a few issues. Ocean Manufacturingââ¬â¢s audit trails were not kept intact due to system failures and errors. There are also system failures when it comes to their new accounting system. There are problems in inventory tracking and cost accumulation, receivable billing and aging, payroll tax deductions, payables, and balance sheet account classifications. This could also explain some of the aspects of the financial statements that appeared to be off compared to previous years. Oceanââ¬â¢s accounts receivable, accounts payable, and accrued expenses appear to be much greater than the changes in the year before. This could also be because of the aggressive accruing that was discussed earlier. In conclusion, we feel that the issues with auditing standards, management, and financial statements are good enough indications as to why we should not accept Ocean Manufacturing as a client. | How to cite Ocean Manufacturing, Papers
Wednesday, April 29, 2020
Marketing Simulation Essay Example
Marketing Simulation Essay Orange experienced a very successful campaign and grew more profitable over the six quarters throughtout the Market Simulation. In terms of market share in comparison to the competition, we placed fourth holding 12 percent market share. We initially targeted the Mercedes market, and later developed products aimed at the Traveler and Workhorse clientele. In terms of profitability, we suffered a loss moving from Quarter 1 to Quarter 2, which is typical of most early-stage companies. However, each quarter thereafter we were able to maintain a profit, ending with $18,270,122 gross profit and $15,232,910 operating profit. Our six computer models are the driving factor behind such success. These models include The Motherboard, Babyboard 2. 0, Horseboard, Superboard, Toddlerboard, and The Ponyboard. The Superboard, out of all the models, was our most profitable device with $6,303,840 in profit. We also embarked on a major expansion endeavor, spreading our brand originally from Chicago to Paris, Shanghai, and Sao Paulo. Our knowledgeable sales force comprised of 60 individuals, coupled with our extensive advertising and competitive pricing allowed Orange to rise to the top. By the end of the Marketplace Simulation, Orange was in first place for cumulative total performance, accounting for a variety of business disciplines that contributed to our success. While we placed third in the simulation in terms of overall financial performance, we placed first overall for market performance and marketing effectiveness. Brand Design: Over the course of the six quarters, we made varying adjustments to our brands in order to keep up with the ever-changing competitive markets. We will write a custom essay sample on Marketing Simulation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Simulation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Simulation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In Quarter 2, we decided to enter the Mercedes market with The Motherboard computer. Specifically, this brand was designed to be the top of the line product that suited all the most important needs of Mercedes. Some of these needs included a fast and powerful processor, the ability to link with other computers, and a machine that is capable of multitasking (Fig 1. 1). We figured that starting out in the highest-end market would be beneficial to creating a good name for our company, and then we would be able to trickle down throughout the other brandstarget market segments. Our results from Quarter 2 showed that we were successful with The Motherboard, as we possessed 46 percent of the market share for Mercedes. In Quarter 3, we introduced The Babyboard to the Traveler market segment. We designed our product to match the best-suited brand for Traveler, which was SwifTechââ¬â¢s Quickfly. We were slow to expand from our original two brands, and lost some of our momentum with our Quarter 4 decisions. When we got our results, we realized that we needed to introduce more brands in order to keep up with the highly competitive markets. Quarter 5 marked our first Quarter quarter of rapid expansion. We introduced an additional product lines to Mercedes and Traveler, and created our first unit product for Workhorse. The new product lines for Mercedes and Traveler, The Superboard and The Toddlerboard respectively, were the higher quality versions of the The Motherboard and the The Babyboard. They , which were enhanced with all of the necessities and priced slightly higher than the original lines. Our initial brand for Workhorse was the The Horseboard, and it possessed the most basic features at the lowest price, to appeal to a consumer who was looking for something simple to use. We continued the trend of making two slightly varied products for each market segment in Quarter 6 when we introduced the The Ponyboard to supplement a slightly lower-end product than the The Horseboard. Sales Design Strategy: The sales design strategy of Orange was based primarily on the customerââ¬â¢s (Workhorse, Mercedes and Traveler) needs and wants. This consisted of the top eight preferences in either a laptop or a desktop, and the top six segments of applications. Additionally, each of the target marketââ¬â¢s priceprices willing to pay is are shown in (Fig 1. 2). Initially, Orange felt it was most appropriate to choose to target the Mercedes market in Chicago. This allowed for The Motherboard to be produced, which led to 46 percent% domination in only the Mercedes market. Unfortunately overall Orange only had a 12 percent% overall market share, and felt it was necessary to expand into the portable laptop industry of Traveler with The Babyboard 2. 0, and opened a plant in Paris. By Quarter 3, the market size had reached 10,000 customers, which allowed for expansion in the cities of Shanghai and Sao Paulo, and the last target market of Workhorse. The generous rebates were attractive to the target audience, and allowed for the introduction of The Horseboard, The Superboard, and The Toddlerboard. By Quarter 6, a total of 60 sales people had been employed, and due to the overall low prices of the products, as well as the rebates, Orange gained a 2 percent% market share. Financial Performance: Throughout these first phases of our company, Orange has created a positive financial pattern. While we implemented an aggressive growth strategy and expanded our empire internationally, we kept our costs to a minimum. Naturally, we started Quarter 2 with a deficit due to startup costs. Unlike most companies, our costs were controlled however, and we were only behind by just over $12,000. As advertising has always been a core competency of our company, we spent a total of $109,471 developing and promoting our first batch of advertising. The leasing costs and office spaces were kept to a minimum in the first two quarters as well, since we were only operating out of one location. As we moved into the Quarter 3, we expanded internationally and our rental costs increased. However, our sales skyrocketed as well. We had begun to turn a profit, and were in the black by $1,155,328. In Quarter 4, we continued the pattern of financial growth, and maintained an increase in sales. Again, we were fiscally conservative and attempted to keep costs to a minimum (Fig. 1. 3). An important component of Orangeââ¬â¢s financial history is the profitability of each brand we sell (Fig 1. 4). Our first line, The Motherboard, dedicated to the top-tier consumer, introduced us to the marketplace. We turned a profit of $922,344 throughout all six quarters. This is a modest percentage of our empire, yet it accounts for the beginnings of our financial gain. Our most profitable brand, The Superboard, generated $6,303,840. We invested a lot of time and capital in the creation of this line, and it paid off. The ToddlerbBoard, HorsebBoard, and PonybBoard were all profitable as well, with over one million made from each. Financially, only one of our lines performed less well than we had hoped. Our second line, The Babyboard 2. 0 only generated $452,198. Unfortunately, we were unable to sell a high number of these units, and the cost of goods sold was very high in comparison. In the end, each of our brands was able to generate profits. Our conservative fiscal policy allowed enough room for growth without spending more than we could handle. Finally, our revenues continued in a positive direction throughout every quarter, and we are confident the future will play out in the same way (Fig 1. 5). Competition: In the computer market, competition is very fierce. Thus, our company had to constantly position itself to be able to compete with the other companies in the market. To this end, we opened our first sales office in Chicago, hoping that our knowledge of the American marketplace would aid us in capturing a large initial market share. This plan was successful and put us near the top in overall performance in the computer market. From this point, our company decided that in order to continue our success, we needed to examine the competition to find out what we were doing right, what we were doing wrong, and how we could improve. This plan enabled us to better understand what customers wanted without having to invest heavily into producing prototypes, because we were able to utilize other companys products and sales numbers as though they were test products. Our first major interaction with our competition came in Quarter 4our fourth Quarter of operation. We introduced our The Babyboard product for the Traveler segment in our third QuarterQuarter 3 of operation. We made the mistake however, of not considering the Traveler segments desire for the computer to be fun to use. We discovered this issue by examining our competitors products and finding that all competitors that were more successful than us had included games with their product. Despite the increased costs of production and the cost of redesigning our brand, profits for the The Babyboard nearly doubled the next qQuarter (Fig. 1. 6). We also looked to our competition to determine our expansion plans. We realized immediately that with such fierce competition, the first mover advantage would be crucial. Thus, we expanded as quickly as possible by opening sales offices in every possible location. We also handled competition by expanding into every market segment, eventually offering a product for all segments of the market. Our company felt that this strategy would ensure that even if the competition would overtake us in one area, we would be able to survive on the strength of our other products while we figured out how to react. This strategy ultimately served our company well, as we were the top overall performer in the computer market. Conclusion The results of the past six quarters have clearly shown that Orange has met its primary goals and exceeded expectations, becoming one of the most consistent and profitable companies in the industry. By using a conservative fiscal policy as well as an aggressive and competitive expansionary policy, we have seen Orange grow and become a stable company that is definitely worthy of further investment. To put it into a more detailed perspective, the way we dealt with competition, brand management, sales strategy, and our financials, was what brought us to the top and remains the reason we plan on becoming even more profitable in the near future. By starting in the Mercedes market, we were able to establish ourselves early as a company that promotes high-end, top quality products. This made it extremely easy in the future to expand to the other brands such as Traveler and Workhorse, since we were already best known for our superior products, that we have constantly updated to satisfy the ever changing consumer demands. By using this strategy, we were eventually able to generate enough revenue to expand to four different areas of the world, making our brands even better known and reaping most of the first mover advantages. However, this idea alone was not sufficient to achieve the revenues that we experienced over the past few quarters. Additionally, we knew that for our company to be profitable, we needed to get our name out there. This is why our strategy was to hire a large amount of sales people in each country, and invest a large sum of our operating capital in advertisements that would appeal to the wants and needs of specific target markets. Though we have experienced relative success the past six quarters that have propelled us to the top of the industry in overall performance, we are owhere near complacent. With the competition so fierce and the landscape of the technological environment constantly changing, we feel that we are prepared to respond to any competitive and technological pressures that we might have to face in the future. Our company has been the model company in terms of consistency and financial growth and we feel as though our results so far have proven that Orange is a safe in vestment that will provide lucrative returns in the future. Figure 1. 1 Figure 1. 2 Figure 1. 3 Figure 1. 4 Fig 1. 5 Fig 1. 6
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